Japanese　 English

What’s Higoan?

"Higoan" is an online shopping site handling luxury fruits in Kumamoto prefecture. Kumamoto is famous as a “Fruits Kingdom of Japan”. Higoan's fruit gift is used not only for general customers, but also for those who are higher social status such as large enterprises with sales exceeding 3 trillion JPY, global consulting firm partners, celebrities, researchers at university, popular YouTuber and others.

Foundation of Higoan

Office worker days
I have been engaged in management work at Bloomberg L.P., Seven & I holdings (the biggest retailer in Janap), and Coca-Cola Company. My position in the company is not a face of the company, but it is a job to support other employees from the backyard.

"How can I make a company that everybody can work comfortably?"
"How can I improve the brand value of the company?"

I thought at that time. Although I was in a small position in a big company, I realized that I feel happiest when I work for co-workers, customers and others around me. As I worked at a company, I became more aware that "I want to spend my life to make people around me happy."

Wedding ceremony gifts
The turning point of my life came when I was married in 2013. I used high quality fruit as a wedding delivery gift for our guest that my wife's parent company sold as products. "I decided to think that fruit gifts will be pleased because they are not used for ordinary wedding gifts and nobody dislike fruits." However, after the delivery of the gift, the voice from guest at wedding far exceeded this imagination.
"Families are surprised when luxury fruits arrive at home!"
"Fruits are amazingly great!"
"I would definitely want to use it even at my wedding ceremony!"
they said.

I decided to found Higoan
At that time, I felt the fire was lit in my heart "bow". I thought from the bottom of my heart that
"I want to work as much as possible to make many people in the world feel happy by fruit gift! I spend my full potential on this business!"
"I want to connect both the gift sender and the recipient to circle of great happiness in society!"
"I want to start my own business and create a brand that is loved from the world!"
With those feelings, I quitted my job and founded a "Higoan", moved from Tokyo to Kumamoto.

Management philosophy of Higoan

Part 1.All management resources will be spent on everything connecting to customers' pleasure.
Management philosophy of Higoan is not "to sell products as much as possible to survive the competitive economy", but takes the style of "by providing good products and services for customers and Higoan will survive as a result". I think that profit as a business comes as a result of customer satisfaction.

Part 2.Through quality of fruit gift and services, Higoan will pursue to connect the giver and the recipient heart
We are providing attractive product lineups, hold fruit events and heart-warming services including gift message and photo envelopment. Through highly quality of fruit gift and services, Higoan can connect the giver and the recipient heart. In order to realize this management philosophy, Higoan will strive to shape customers' opinions as quickly as possible.

Part 3 Higoan will create a bright future for world through fruit gifts
Currently, I believe the most important thing in life is that each of us can spend bright and spending happy time. However, because of problems such as "aging society" and "regional conflicts" worldwide, many people worried about future of the world. As many people will be happy through the fruit gift, Higoan strongly hopes to become a brilliant light itself that lightens the future of the world by providing fruits gift and its services to people.

Part 4. All management resources will be spent on products and services for customer satisfaction
Today, we are living in high-speed society. In that midst of speedy business world, Higoan will continue to be an innovator of the luxury fruit gift business. We will keep listening to customer's voice and will continue to provide the services with fast-paced speed that the customer desires.

Part 5. Higoan offers ONLY Kumamoto premium fruits
In modern Japan, globalization has progressed rapidly, and people, goods and money around the world have come and go. As a result, it is time to ask a question as "Food safety". Considering food safety, our mission is to save high quality Japanese fruits and provide it with people in the world. In Higoan, we provide only Kumamoto fruits because we are Kumamoto fruits professional and can see range of local area of Kumamoto prefecture.

Part 6. We will create a beloved "Higoan brand"
Higoan aims to create beloved “Higoan brand” by all customers through attractive products and services.

• 
• 
• 
•